Despite the current digital revolution, many industries are using archaic models and need a better digital transformation.īasic Attention Token helps users to monetize their attention while watching advertisements. Get Value for Your Attention with Braveīlockchain technology is looking to transform every industry for the better. This represents a major violation of user privacy and personal information. The exploitation goes even further, with publishers collecting users’ data and using or selling it, without the user’s consent, to produce more personalized ads to target them and predict consumer trends. Most of the time, even if indirectly, it actually costs the user to watch an ad. While both advertisers and publishers benefit when a user watches an advertisement, the user rarely gets anything out of it. On the other hand, content publishers are overwhelmed, while advertisers can’t be sure they will get quality for their money. Today, the reality of using centralized servers is that the privacy, resources, and even the dignity of users are abused on the internet. Social media platforms are bombarded with ads, making it a nuisance for users, a nightmare for publishers, and a hit or miss affair for advertisers. In Fact, it has been referred to in the past as the next generation smart browser that rewards users and enhances their experience while at the same time taking down the menace that is the current digital advertising industry.ĭigital advertising has taken over the world, with over 30% of the world’s population having an online presence on more than two platforms.

There is no fraud, no tracking, and no third parties with Brave digital advertising. Eliminating the Digital Marketing Middlemen, the Blockchain Way The developer team also includes Security and Privacy expert Yan Zhu and BAT smart contracts and economics expert Scott Lockin. KYC and Audit Solutions For Every Project!īrave was launched in 2015 by Founder and CEO Brian Brendan Eich, the former CEO at Mozilla and creator of JavaScript, co-developer, and CTO Brian Bondy.

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